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History
 

Harold Greenberg, the eldest of eight children in his family, was born in Montreal on January 11, 1930. After working in his uncle’s camera shop for several years, he and his brothers Ian, Harvey and Sidney founded Angreen Photo, a photofinishing business that took off in 1967 when they acquired the exclusive rights to sell photo products at Expo 67, as well as Expo souvenir slides worldwide. What initially started as a modest chain of photofinishing concessions in Miracle Mart stores soon grew to become a thriving business encompassing several laboratories, a post-production centre, a sound studio and a film distribution company, Astral Communications, where Harold worked as president and CEO until his death in 1996.

During the span of his career, Harold contributed to the financing, production and distribution of more than 100 feature films. The impressive list of credits include Maria Chapdelaine, one of the most important works in the history of Quebec cinema, In Praise of Older Women, Robert Lantos’ first producing success, the commercial comedy Meatballs and, of course, Porky’s – one of the highest-grossing Canadian movies ever made. When Pay TV channels first appeared in Canada, he was first in line, purchasing channels First Choice and Premier Choix, the precursors to TMN and Super Écran. An astute businessman, Harold also expanded Astral’s operations to various sectors of the film business. Very much involved in his community, he was an Officer of the Order of Canada, Chevalier de l'Ordre National du Québec and Chevalier de la Légion d'Honneur de France.

In April 1986, the FUND (Foundation to Underwrite New Drama) was established under Harold’s direction. He felt that there was a genuine demand for well-written Canadian scripts but not enough resources to fund them. In 1996, upon his passing, it was renamed The Harold Greenberg Fund, and a French-language program, Le Fonds Harold Greenberg, was also established. Over the years, The Fund and Le Fonds have provided financial aid to Canadian filmmakers through script development programs, as well as channelling money towards story optioning, family films and television programs, documentaries, music-related special events, music videos, training programs, industry events and equity investments. To date, The Fund and Le Fonds have supported 3,120 projects for an investment of over $70 million in the Canadian film and television industry. They are proud to support the vision and works of Canadian storytellers.