Astral in the community

We operate in one of the country's most dynamic and exciting industries, where the only constant is change. That is why the 2800 employees who make up the Astral family across the country are proud of their reputation for passion, creativity and expertise. These characteristics combine perfectly with the culture of rigour and discipline that urges us to achieve our objectives.

Our team is equally proud to play a leading role in all of the communities we inform and entertain each day. Our community involvement manifests itself in a large number of commitments throughout the year, particularly in the health and education sectors.

Concrete and sustainable environmental actions

The environmental conscience that drives us and our concern for the well-being of future generations urge us to make ecological considerations a key element of our initiatives at Astral.

This same concern inspires us to implement environmental measures by changing business practices and making concrete gestures every day.

These actions include recycling, reducing paper use for external communications and eliminating its use altogether for internal communications, organizing awareness-raising activities for Earth Day, and choosing videoconferencing over business travel whenever possible. Our commitment to the environment also takes the form of a number of specific initiatives.

We're Going Green in Toronto

Astral's Toronto team went green several years ago. Thanks to a partnership with Bullfrog Power, the operations of our Radio and Out-of-Home divisions are powered solely by Environment Canada-certified low impact energy sources. The conversion to green electricity includes Astral's three Toronto stations, 97.3 EZ Rock, Virgin Radio 999 and NEWSTALK1010. In addition, Bullfrog Power provides the power to light every Astral Out-of-Home advertising panel and transit shelter in Toronto - an energy savings of 40%!

Digital Advertising Network

In 2009-2010, Astral deployed the first national Digital outdoor network that today totals over 40 faces in Montréal, Toronto, and Vancouver. These high-tech faces are equipped with energy-efficient light-emitting diodes (LED) whose levels of light intensity are lower than those of conventional billboards, thus offering advertisers a green alternative. Moreover, these faces can feature rotating messages from six different advertisers, thus optimizing the infrastructures in place to meet the needs of advertisers.

Green broadcasting