Our contribution to our culture and community

2010-2011 ANNUAL CORPORATE SOCIAL RESPONSIBILITY REPORT : download the first annual social responsibility report of Astral (pdf).

As a responsible corporate citizen, making a contribution to Canadian culture and maintaining close ties with communities across Canada is at the heart of our management philosophy and our employees' values.

With a solid presence in over fifty towns and cities from coast to coast, the Astral team's 2,800 employees play a leading role in the communities they inform and entertain each day.

Cultural partner

Astral is very proud to be among the largest partners of Canadian culture. Year after year, our pay and specialty television channels, radio stations and Astral's Harold Greenberg Fund/Fonds Harold Greenberg invest over $170 million to develop and acquire Canadian programming and original productions as well as to support Canadian musical talent.

Astral in the community

As a media company, we have an extraordinary ability to help increase the public's awareness of many organizations and the important causes they support. This represents a value of over $25 million annually.

Our commitment to corporate social responsibility also encompasses the adoption of environmentally responsible measures and practices. It also takes the form of dynamic programming that includes segments designed to raise awareness among our listeners and viewers on environmental issues.