Astral Premieres 2012 Toronto International Film Festival Trailer

Montreal, September 7, 2012 - Astral Media Inc. (TSX: ACM.A ACM.B) premiered a new trailer at the Toronto International Film Festival's opening night yesterday, to highlight its continued commitment in support of Canadian culture. This year marks the 25th year that Astral has associated itself with the festival. After 25 years, Astral is as enthusiastic as ever to be taking part in such an important and renowned event.

Astral is proud to be the largest Private investor in Canadian feature film, and its properties, namely The Movie Network, Super Écran and Astral's Harold Greenberg Fund invest over $170 million each year.

For over a decade, Astral has had the honour of premiering a trailer on the opening night of the Festival. This year's trailer highlights, in a comical and insightful manner, the rejection that aspiring screenwriters, directors and movie making hopeful's face when trying to secure the financing necessary to bring their masterpiece to the bring screen.   
“Creativity needs to be nurtured and rewarded, and at Astral we are proud to see the number of Canadian films that with our help have had a chance to shine.” said Ian Greenberg, Founder and CEO.

To watch Astral's new trailer:

Advertised brand: Astral

Client: Astral, Elisabeth Lapointe, Derev Antikacioglu

Advert title: In between odds

Advertising Agency: BCP, Montreal, Canada

Agency website: http://www.bcp.ca

President: Alain Bergeron

VP Creative Director - Lead Copywriter: Étienne Bastien

Co-creative Director - Art director: Jonathan Rouxel

Copywriter: Dom Bulmer

Agency Producer: Carole Beauchamp

Account service: Michèle Bastien

Production House: Quatre zero un

Director: Emmanuel Hoss-Desmarais

Director of Photography: André Turpin

Producer: Marie-Claude Langlois

Music, Sound design: Sonart

Post production: Vision Globale

Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties - pay and specialty television, radio, out-of-home advertising and digital - that are among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, please visit astral.com.

-30-