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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
Out-of-Home



Toronto InfoToGo Column
Astral Out Of Home is proud to have developed a network of InfoToGo Street Columns in Toronto. With its distinctly modern and Torontonian look, this new product does not go unnoticed.

Just as in Montreal, the Column has two advertising faces, a city’s map, a neighbourhood map dispensers and a telephone linked to an automated public information service.