PPM Expertise and Leadership in Canada
BBM launched a new, electronic audience measurement service, PPM, in Canada in Montreal in December 2008 and in Vancouver, Calgary, Edmonton and Toronto in September 2009. The Astral Strategic Research and Development team has been at the forefront of the PPM launch, serving on industry-wide committees and producing informative and educational PPM web capsules to service our advertising clients and agencies. Accessible on-line, these capsules look at the differences between the paper Diary and PPM; they facilitate the planning and purchase of effective radio campaigns in the new, electronic world.
Please visit
www.infoppm.astralradio.ca to access Astral's custom PPM material.
With each new data survey release, Astral Radio's Research team produces a live and then recorded webinar highlighting key PPM findings including market reach, share and time block performances. Concise and easy to understand, these web results give advertising clients a summary of survey results and they help facilitate decision-making in every PPM measured market.
Please visit all recorded webinars at
www.survey.astralradio.ca.